1/16/2026 · 1 min read
salesforceagentforcelife-sciencescustomer-engagementpharmaceuticalcommercial-growth
Adamed Laboratorios, a leading Spanish pharmaceutical company, has selected Salesforce Agentforce Life Sciences to modernize its commercial operations and enhance customer engagement, aiming to drive significant commercial growth in Spain.
Salesforce announced that Novartis has selected its Agentforce Life Sciences platform to enhance customer engagement, connecting patient and healthcare professional experiences globally. This aims to drive more personalized and strategic interactions across the pharmaceutical giant's operations.
AstraZeneca has selected Salesforce's Agentforce Life Sciences to unify its global customer engagement platform, aiming to transform interactions with healthcare professionals through data-driven and AI-powered strategies.
Novartis has selected Salesforce's Agentforce platform, signaling a significant push by pharmaceutical companies into leveraging AI agents. This move highlights the industry's increasing investment in artificial intelligence solutions to enhance operations and patient engagement.