Salesforce Weekly TLDR – Week of Sat, Jul 18, 2026
11 hours ago
Weekly roundup of Salesforce news from the past 7 days.
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The Most Valuable Skills for Salesforce Architects in 2026 – And Coding Isn’t #1
15 hours ago
This article explores the evolving landscape for Salesforce Architects, detailing the surge in demand for Technical and Solution Architects and highlighting the critical skills needed by 2026, where coding isn't the top priority.
GeneralAI & AutomationData Cloudsalesforcearchitect-skillscareer-developmentdemand-gapdata-cloudai-integration
Closing the Loop: How to Build Self-Improving AI Systems with Automated Feedback Loops
15 hours ago
This article delves into the construction of self-improving AI systems leveraging automated feedback loops to achieve continuous optimization. It illustrates the concept with an example where a system, through iterative cycles, reached a state of minimal issues.
AI & AutomationDevelopmentDevOpsaiautomated-feedbackself-improving-systemssalesforce-engineeringdevopscontinuous-improvement
Are Salesforce Events Really Dying Off?
15 hours ago
The article questions whether the historic vibrancy and high attendance of Salesforce's flagship events, such as Dreamforce and TrailblazerDX, are diminishing, pointing to a recent shift in the attendee experience.
Generalsalesforce-eventsdreamforcetrailblazerdxcommunityevent-trends
Why Salesforce Customers ‘Still Aren’t Sold on Agentforce’
15 hours ago
Despite Salesforce's positive reports, many customers and the wider ecosystem are uncertain and hesitant about investing in Agentforce, showing a clear disconnect between official statements and market sentiment.
AgentforceGeneralsalesforceagentforcecustomer-sentimentadoption-challengesecosystemproduct-perception
Zero Copy access to Apache Iceberg tables in Amazon S3 from Salesforce Data 360 using the Iceberg REST endpoint from AWS Glue Data Catalog - Amazon Web Services (AWS)
Yesterday
A direct, zero-copy integration allows Salesforce Data Cloud to access Apache Iceberg tables stored in Amazon S3 via the AWS Glue Data Catalog's Iceberg REST endpoint. This enables efficient, real-time data utilization without replication, leveraging existing data lakes for enhanced customer intelligence.
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