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Salesforce Life Sciences Cloud: HCP & HCO 360 Implementation Guide

16 hours ago

This guide details the implementation of a 360-degree view for Healthcare Professionals (HCPs) and Healthcare Organizations (HCOs) within Salesforce Life Sciences Cloud, covering critical areas like data models, integrations, and security.

GeneralIntegrationsDevelopmentsalesforcelife-sciences-cloudhcp-hcoimplementation-guidedata-modelintegrations
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News

Data 360: Email Engagement DMO and Bulk Email Message DMO

16 hours ago

This article likely details the Email Engagement Data Model Object (DMO) and Bulk Email Message DMO within Salesforce Data Cloud. It explains how these DMOs capture and store critical email interaction data, forming the backbone for comprehensive customer profiles and segmentation strategies.

Data CloudAI & Automationsalesforcedata-cloudemail-engagementdmocustomer-datadata-modeling
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What’s New in Agent Scanners: ServiceNow, OAuth 2.0, and Deeper Metadata

16 hours ago

This article highlights the latest enhancements to Agent Scanners, introducing support for ServiceNow, OAuth 2.0, and deeper metadata collection. These updates significantly expand the tool's ability to automatically discover and register agents, MCP servers, and APIs across diverse platforms.

IntegrationsDevelopmentagent-scannersmulesoftapi-managementservicenowoauthmetadata
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Salesforce Signs Definitive Agreement to Acquire Braze

16 hours ago

Salesforce has announced a definitive agreement to acquire Braze, a leading customer engagement platform, for approximately $5.66 billion. This strategic move aims to bolster Salesforce's AI CRM capabilities and enhance real-time customer engagement.

GeneralAI & AutomationIntegrationssalesforcebrazeacquisitioncustomer-engagementai-crmmarketing-cloud

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