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Salesforce Expands Formula 1 Push as VCARB Deploys Agentforce for AI-Powered Fan Engagement - CX Today

6/24/2026 · 1 min read

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Salesforce is expanding its Formula 1 presence, with the VCARB team deploying Agentforce to enhance fan engagement through AI-powered solutions. This move signifies a strategic push to leverage advanced technology in sports for richer fan experiences.

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