6/23/2026 · 1 min read
salesforcevcarbformula-1aiagentforce-360fan-engagement
VCARB, a Formula 1 team, is partnering with Salesforce to enhance fan engagement through AI, deploying Agentforce 360 to build a next-generation fan community. This collaboration aims to redefine the fan experience using advanced technology.
VCARB has announced a strategic partnership with Salesforce to significantly enhance fan engagement through AI-powered solutions. This collaboration involves the deployment of Agentforce 360 to deliver more personalized and impactful interactions.
Salesforce is expanding its Formula 1 presence, with the VCARB team deploying Agentforce to enhance fan engagement through AI-powered solutions. This move signifies a strategic push to leverage advanced technology in sports for richer fan experiences.
Salesforce will power fan engagement and tournament operations for the FIFA World Cup 2026 and FIFA Women's World Cup 2027, leveraging its Agentforce 360 portfolio and Slack for global event management.