Jun 17, 2026
Salesforce and Databricks are partnering to enhance AI agent capabilities, enabling them to turn trusted data into actionable insights. This collaboration introduces an expanded Zero Copy infrastructure, robust governance features, and new tools to manage AI agent ecosystems across both platforms.
AI & AutomationData CloudIntegrationssalesforcedatabricksai-agentsdata-governanceintegrationssecurity
Jun 16, 2026
This article explores how brands can significantly boost growth by engineering advanced loyalty and referral marketing programs. It highlights the importance of proactive, real-time, and scalable strategies for achieving strong results.
AI & AutomationData Cloudloyalty-marketingreferral-marketingcustomer-growthmarketing-cloudcustomer-engagementreal-time-marketing
Jun 16, 2026
This article highlights Salesforce Software Engineering Architect Deepak Pushpakar and his Data 360 team, who are responsible for processing a quadrillion customer records monthly across diverse and complex data models. It delves into the significant engineering challenges of handling such massive datasets for segmentation and activation.
Data CloudGeneralsalesforcedata-cloudsegmentationbig-dataengineeringdata-360
Jun 12, 2026
This article likely introduces the Model Context Protocol (MCP), explaining its fundamental role in how AI models manage and utilize context. It's especially relevant for building robust and intelligent AI applications within the Salesforce ecosystem.
AI & AutomationData Cloudsalesforceaimodel-context-protocoleinsteindata-cloud
Jun 11, 2026
The article unveils "Agent Scanners," a solution for enterprise IT leaders grappling with the proliferation of unmonitored AI agent development within their organizations. It highlights the emergence of AI agents as a new form of shadow IT, requiring enhanced visibility and governance.
AI & AutomationData Cloudai-agentsagent-scannersmulesoftdata-governanceshadow-itenterprise-ai
Jun 9, 2026
This article, part two of a financial services series, explores how semantic data and prebuilt agents can revolutionize operations within the financial sector. It delves into leveraging structured, meaningful data to empower ready-to-use AI and automation tools.
AI & AutomationData Cloudfinancial-servicessemantic-dataprebuilt-agentsaiautomationdata-strategy
Jun 9, 2026
Salesforce's Engineering Energizers series spotlights Srini Krishnamoorthy, VP of Engineering for Data 360, detailing the dramatic scaling of Zero Copy technology from 1 trillion to 120 trillion rows using File Federation across Data 360 and Agentforce.
Data CloudAgentforceGeneralsalesforcezero-copydata-360agentforcefile-federationdata-management
Jun 4, 2026
Salesforce is significantly advancing its marketing capabilities by integrating 'agentic marketing,' an approach leveraging AI to automate and optimize the entire marketing workflow. This strategic push aims to streamline processes from initial planning all the way through to generating qualified sales pipelines.
AI & AutomationData Cloudsalesforceagentic-marketingmarketing-cloudaiautomationpipeline-generation
Jun 2, 2026
Salesforce has announced a definitive agreement to acquire Contentful, a leading composable content platform. This strategic move aims to enhance Salesforce’s Headless 360 offering by integrating a native, enterprise-grade content layer for delivering personalized digital experiences at scale.
AI & AutomationData Cloudsalesforceacquisitioncontentfulheadless-360composable-contentdigital-experience
