12/17/2025 · 1 min read
salesforceadobeagentic-aiai-strategycompetitive-analysis
Explore a competitive analysis between tech giants Adobe and Salesforce, focusing on their respective strategies and offerings amidst the rise of agentic AI.
This article explores Salesforce's strategic roadmap towards 2026, focusing on the transformative role of 'agentic AI' within its core CRM offerings. It delves into how autonomous intelligent agents are set to shape the company's future and redefine customer engagement.
Salesforce's market outlook is poised for a significant shift, driven by its strategic focus on 'Agentic AI' and 'Agentforce Integrations,' which are set to strengthen its 'bull case' in the enterprise software market.
Salesforce research from 2025 highlights a critical shift in C-suite focus, moving beyond the debate of AI's presence to the transformative challenge of integrating AI agents into the workforce. Leaders are now strategizing how to best leverage these agents for business transformation.