9/11/2026 · 1 min read
salesforceagentforce-360fidechessaislackpartnership
Salesforce is partnering with FIDE, the International Chess Federation, as its Title Sponsor and technological partner, leveraging Agentforce 360 and Slack. This collaboration aims to transform the chess experience with AI-driven fan engagement and real-time player rankings for 800 million global fans.
This article introduces Salesforce's core function as the leading agentic CRM, emphasizing its role in fostering stronger customer relationships and transforming businesses through AI-powered intelligent agents.
Salesforce successfully deployed its internal 'Employee Agent,' reaching 70,000 users in one year, learning critical lessons as 'Customer Zero' about optimal agent placement and data structuring for effective performance.
Salesforce's #1 agentic CRM helps businesses build stronger customer relationships and operate smarter through AI agents, ultimately transforming into an agentic enterprise.