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How Data 360 Segmentation Processes a Quadrillion Records Across Arbitrary Customer Data Models

6/16/2026 · 1 min read

salesforcedata-cloudsegmentationbig-dataengineeringdata-360

This article highlights Salesforce Software Engineering Architect Deepak Pushpakar and his Data 360 team, who are responsible for processing a quadrillion customer records monthly across diverse and complex data models. It delves into the significant engineering challenges of handling such massive datasets for segmentation and activation.

Sources & Further Reading

engineering.salesforce.com

https://engineering.salesforce.com/how-data-360-segmentation-processes-a-quadrillion-records-across-arbitrary-customer-data-models/

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